*As of 2025.03.28, ranked No.1 in Makeup Category (real-time)
*Serumfit Loose Face Powder 01 Clear / Serumfit Loose Face Powder 02 Pearl Cumulative
sales volume from Feb 2023 to Mar 2025 (including overseas)
Cumulative Sales Volume
Sales Milestone Achieved!
470,000 units *
Glowpick No.1 Loose Powder
*April 2025 Serumfit Loose Face Powder 01 Clear
K-Beauty Hot Items Recognized
Overseas First
Removes only excess oil, and the
subtle pearl effect makes your skin
look even more transparent!
Your makeup will be firmly set
and last longer than ever.
#Glittering
#SubtleGlow
Serumfit Loose Face Powder
#SmoothAndSoft
A new generation of powder
#Blurring
BYUR Serumfit Loose Face Powder
Beauty Test Satisfaction
Over 98%!
Increased Makeup Fixing Power
Soft Finish Satisfaction
Low Irritation Satisfaction
Your morning makeup lasts until evening!
Amazing makeup fixing effect
Keeps the beautiful glow, controls shine,
and gives a transparent, soft-blur finish
Serum-level skincare for soothing hydration
without dryness
*Average positive responses for 15 items / Serumfit Loose Face Powder 01 Clear
Tried for a month
Ms. Yoon*ah**
pret****
mira****
Serumfit Loose Face Powder
This is an honest review, excerpted, summarized, and organized from BYUR brand store reviews.
Ky****
Serumfit Loose Face Powder
Honest Review
hh****
ed****
It says 'A face powder that controls sebum without
dryness and keeps your skin smooth and matte.'
This is the first product I've seen
that truly delivers on its promise.
When you close the double cap and shake it,
the right amount comes out.
The sparkling pearl is so pretty, it makes me happy!
Even after using it for a month,
there was plenty left, and I used it often with no irritation at all.
Plus, there was no caking or clumping—
very satisfied! I recommend it.
It controls sebum so well!
On days I use this,
everyone I meet asks what I used for my skin!
The powder is fine and the subtle pearl
sparkles beautifully. The finish is matte,
but it gives a gentle glow—it's magical!
After makeup, I use it only on my T-zone and
around my smile lines to keep the glow.
I don't need any of the department store brands
I used before!
Serumfit Loose Face Powder
High density and strong adhesion with fine powder particles!
Smooth blurring without clumping
Powder
Oil Binder
Hold power UP, lasting power UP
Adheres seamlessly to the skin with fine powder particles
Zero oiliness, zero heaviness
Dense blurring with the moisturizing Serum Fit Powder!
Serum-level hydration and soothing without dryness worries!
Soothes sensitive skin as if after skincare
Reduces skin stress!
Terpineol
Cajeput
Extract
Powerful soothing effect
Dead skin care + skin soothing
*Limited to the characteristics of the ingredients
Gentle hydration and soothing, safe even for sensitive skin!
Panthenol
Low-irritation
soothing hydration
Ceramide
Barrier care
Allantoin
Increases
moisture retention
*Limited to the characteristics of the ingredients
Meticulous attention to detail, even to the smallest things
Instead of talc, which can feel drying,
we use silica, which is effective for
oil control, for a moisturizing feel.
Double cap
Thick puff
Talc-free
Double cap
Double cap prevents leaks in your pouch!
Hygienically manage the puff without
worrying about powder scattering.
Thick puff
A thick puff designed for powder that
adheres smoothly without disturbing
your makeup.
Talc-free
Serumfit Loose Face Powder
Try using it like this!
Butterfly zone where pores and unevenness stand out
Eye area that gets oily but is prone to dryness
Nasolabial folds where makeup creasing is a concern
Brow bone where shine is a concern
Nose bridge that needs a natural highlight
Low-irritation range
Participants: 33 Korean adults (male and female), ages 20–60
