*Provided by Kantar Korea Worldpanel Division,
September 14, 2015 ~ September 8, 2024, Korean women aged 15-65.
Curling mascara type purchase share, based on brand ranking
• Mauve tone favorite Mauve Brown / Cool tone favorite Plum Black
Mini but powerful Curl Fix
Neat curling, fixed as first applied
ETUDE Curl Fix Mascara Mini 4g
Fits perfectly in your pouch!
• Fits perfectly in your pouch! Mini size smaller than your hand
• Precise curling with the same brush as the full-size product
• The No.1 curling mascara for 9 consecutive years, applies cleanly to each lash
Curling Mascara
Regular 8g
Curl Fix Anytime, Anywhere
Mini but Powerful Curl Fix
1st*
Mini Limited Color
Mini 4g
9 Years in a Row
Curl Fix Mascara Mini
Cool-tone favorite!
Subtly shimmering cool
purple hue, Cooltral
Plum Black
Mini Limited Edition
Mauve-tone favorite!
A drop of purple in
muted brown, Wearable
Soft Mauve Brown
Mini Limited Edition
Dense and
defined strand-by-strand
volume (Black)
Black that defines and
sharpens the eyes
Wearable gray brown
without reddish tone
Wearable neutral brown for
both warm and cool tones
What's in My Eyes
#AddLowSugarSyrup,
#HoldBackIfYouMissGrape,
#It'sTaroMilkTea
Over Glowy Gloss
03 Peach Sorbet
What's in My Eyes
#AddLowSugarSyrup,
#HoldBackIfYouMissGrape,
#HonoraryCoolToneKeeper
Over Glowy Gloss
02 Cotton Candy
What's in
My Eyes #SplashSplashLove,
#AddLowSugarSyrup,
#NotMyType
What's in My Eyes
#MelonMusk, #NectarinePeach,
#LoveWithCoolVibes
The NEW Curl Fix Mascara gives
each lash a clean curl! Plus,
no clumping or flaking!
I was satisfied with everything
about the NEW Curl Fix Mascara.
It dries quickly and doesn't
smudge easily, which I loved!
A product you can use with
peace of mind in the summer!
#Smudge-proof_mascara #summer
Compared to the previous Etude Curl Fix
Mascara, this one applies more cleanly and
its lasting power is the most satisfying!
When I first applied it, it went
on my lashes very cleanly, curled
them without clumping!
And it's the first mascara I've seen that
lasts over 12 hours on my eyes!
I love ETUDE
1st
ETUDE Curl Fix Mascara
Neat curling, fixed as if freshly applied.
A curling mascara that applies cleanly to each lash.
*Selection criteria: Olive Young sales
(20.07~21.06) + internal standards
applied
Mascara/Eyeliner
Curling Mascara
9 years in a row
1st*
*Provided by Kantar Korea Worldpanel Division, from September 14, 2015 to September 8, 2024, Korean
women aged 15-65, based on market share and brand ranking for curling mascara type purchases.
The verification is complete!
More powerful Curlfix
Glowpick Curling Mascara No.1
3-time
winner
Curling Mascara
Curling Mascara
ETUDE Curling Mascara
197 Glowpick survey members answered!
More powerful curling
Cleaner curling
Smoother texture
Survey results
from 197 respondents
Survey results
from 197 respondents
Survey results
from 197 respondents
"What has improved about Curlfix Mascara?"
Smudge-proof
satisfaction
Smoother texture
Powder fallout
satisfaction
Superior
curling hold
Compared to our Curlfix Long & Curl
Glowpick Survey
Panel's Real Review
#CleanCurlForEachLash
@CottonCandyFlavor**
No powder
fallout!
Significant increase immediately after application,
after 12 hours, and after 24 hours
Test Name: ETUDE Curl Fix Mascara Curling Durability Human Efficacy Evaluation Test Period: 2021.04.27~2021.04.30 Test Subjects: 30 Adult Women Test Institution: Ellead Co., Ltd.
Waterproof & Smudge-proof test completed!
24-hour unshakable curling confidence!
Curling durability confirmed
by human application test (Black
color test result)
Results may vary by individual
according to internal test results.
Meticulous curling from the inner to the outer
lashes with a slim and dense brush!
Curl Fix Mascara made by 400 passionate curling National BMs
[Product Development History]
Neat Curling Custom Brush
State Guest Tube Mascara
Curl stays without
drooping!
Host
Reflecting 100% of National BM's opinions
Contents on
the eye area
It was the most satisfying
mascara among testers.
Trendy lightweight curling, no more thick
and heavy mascara! Thinner and smoother, adheres
even to underlashes compared to before!
After 24 hours, REAL satisfaction with lasting power
Compared to our mascara 'Lash Perm Curl Fix Long & Curl'
Just apply mascara
and you're done!
Apply fixer first
Gently sweep from the roots to the tips of your lashes.
For extra strong curling, use with a fixer.
Dear National BMs! Please
feel free to share your
reviews. ^^
Dry for 10~20 seconds
It used to clump before, but
now that feeling is completely
gone—it's amazing.
National BM 1
National BM 2
Applies neatly compared to before
It doesn't clump up a lot
National BM 3
New Type Curl Fix Mascara developed
through over 40 mascara formula &
brush samplings and meticulous testing
for more than a year, starting from
the 2023.02 kick-off meeting.
Curl Fix Mascara 04 Strand Volume
#Co-developed
with Minsco
Creates a dense and defined strand volume,
with each lash standing out clearly.
#DenseVolume
#Volume&Curling
Co-developed with mascara
expert YouTuber Minsco
#StrandVolume
Co-developed
with mascara
expert Minsco
True user of Curl Fix Mascara!
Volume Curling Mascara
Born from the Hands of
Mascara Masters
Strand-by-strand Volume Effect! Volume Curling Mascara
that Fixes the Curl as First Applied
Waterproof & Smudge-proof 'Waterproof Volume'
Test Name: ETUDE Curl Fix Mascara 04 Strand Volume
Human Application Test for 24-hour Eyelash Curling Duration
Testing Institution: KC Skin Clinical Research Center Co., Ltd.
Test Period: 2024.04.01~2024.04.05
Subjects: 32 Adult Women
Curling Durability Confirmed
by Human Application Test
Mascara Master, Minsco
X Amorepacific Makeup
Lab's Technology and
Verification!
Dense Strand-by-strand Volume Effect
24-hour Strong Curl Hold!
Significant Increase Immediately After Application,
After 12 Hours, and After 24 Hours
Black
Brown
* Simple makeup effect; results may vary by individual.
Gray Brown
Strand Volume
No smudging
around the eyes!
Catch every lash with the square edge!
Curl holds without
drooping!
No powder
fallout!
Seamless curling & banding
shape that fits the eye curve
After 24 hours, REAL satisfaction with lasting power
Catch Banding Square Brush
'Catch Banding Square Brush'
Catch each lash with the square edge!
Our sample banding brush
Catch Banding Square Brush
Adheres from the root to the tip of the lashes!
Gently sweeps from the root to the tip of the lashes.
Slim brush tip applies
closely even to short lashes.
Banding angle fits
the curve of the eye
Visual
Cutting
Banding brush for clump-free volume
Square-cut brush curls each lash thoroughly without gaps
After adjusting the amount of product at the container
opening with the tip of brush No. 3, comb and
apply to the lower lashes in a downward direction.
Use the tip of brush No. 3 to gather and separate
your desired lashes. You can achieve a defined,
separated look with just mascara.
Add volume by zigzag brushing from the roots
of your lashes with the side of brush No. 2.
For stronger curl hold, use the square-cut side
to press and lift your lashes.
Catch Banding Square Brush Usage Tip
Volume UP! Curl Hold UP!
Neat Volume Curl Styling
Thorough Lash Separating
Underlash Styling
Curl Fix Mascara 04 Lash Volume
Using the inner side of curve No. 1, brush and
apply from the roots of your lashes for a neat
volume lash look. For a fuller effect, brush
in a zigzag motion! *After adjusting the amount,
use the outer side of curve No. 4 for an even
more glamorous volume lash look.
Only products with at least 12 months remaining until expiration from the shipping date are sold.
Manufacturer
/Country of Origin
Quality Assurance Standard
If there is any defect in this product, compensation will be provided in accordance with
the Consumer Dispute Resolution Standards announced by the Fair Trade Commission.
How to Use
Customer Service Center 1544-5418
Gently sweep from the root to the tip of the eyelashes.
Expiration Date
Full size: 8g / Mini: 4g
Ingredients / Material
Functional cosmetics
approved under
the Cosmetics Act
Not applicable
All skin types
Cosvision Co., Ltd. / Korea
Customer Service
ETUDE Corporation
Curl Fix Mascara #Gray Brown: Isododecane, Trimethylsiloxysilicate, Ceresin, Dextrin Palmitate/Ethylhexanoate,
Talc, Isobutyl Methacrylate/Bis-Hydroxypropyl Dimethicone Acrylate Copolymer, Microcrystalline
Wax, Disteardimonium Hectorite, Black Iron Oxide, Polypropylsilsesquioxane, Propylene Carbonate,
Hydrogenated Polyisobutene, Yellow Iron Oxide, Titanium Dioxide (CI 77891), Red Iron Oxide, Triethoxycaprylylsilane,
Aluminum Hydroxide, BHT
1) If you experience abnormal symptoms or side effects such as red spots, swelling,
or itching on the area of use due to direct sunlight during or after using cosmetics,
consult a specialist.
2) Do not use on areas with wounds.
3) Precautions for storage and handling:
a) Keep out of reach of children.
b) Store away from direct sunlight.
4) If it gets into your eyes, rinse immediately.
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