More powerful effects, upgraded
formula Evolved with a new design
Lash Correcting Mascara
Even stronger curl hold! Even more precise custom brush
Curl Lasting
Power
Slip-up Curl
24-hour
#Curl Lasting
Clinical
Test Completed
As light as
my own lashes
#Light Curling
Precise
Separating
Dense
#Toothbrush
Brush
Test Name: Holika Holika Lash Correcting Mascara
Curl Lasting Power Efficacy Evaluation
Test Institute: Human Skin Clinical Trial Center Co., Ltd. Test
Period: 2024.05.13~2024.05.14
Subjects: 20 adult women aged 19 and above
After one use, significant increase
after 24 hours of application
Precisely separates lashes
*Results may vary by individual based on in-house testing.
Adheres to lashes,
applies evenly from root to tip
Unwavering, 24H Curl Lasting Power
Curl lasting power
confirmed by
human
application test
(No.01 Hyper Curling)
As light as air,
with an ultra-fine touch
The thinner, lighter texture holds
firmly from the roots
With a slimmer brush head and a soft,
precisely crafted V-cut micro-bristle
brush, create perfectly separated lashes.
Each lash, perfectly separated
Long-lasting
Volume
Tweezing Fix
Bouncy
Volume
24 hours
#Volume
Durability
Clinically Proven
Beautifully
Clumped
#Strand Lash Styling
Increased Formula
Saturation! Enhanced
Volume!
Catches Every Lash
& Neatly Arranges
Unwavering, 24H Volume Durability
Significant Increase
24 Hours After Single Use
*Results may vary by individual based on internal testing.
Test Name: Holika Holika Lash Correcting Mascara
Curling Durability Efficacy Evaluation
Test Institution: Human Skin Clinical Trial Center Co., Ltd.
Test Period: 2024.05.13~2024.05.14
Subjects: 20 adult women aged 19 and over
Volume Durability
Confirmed by
Human
Application Test
(No.02 Define Volume)
Volume-Optimized
U-Shaped
#Twist Brush
Beautifully gathered,
individual lash strands
Soft and elastic when applied, firm hold
after drying. Fixes lashes as if grasped with
tweezers, for beautiful lashes
A lighter and softer texture, The twist
curve brush creates dramatic volume
and keeps your lashes curled and fixed,
even with multiple layers!
Stand-out presence, lift-up volume
Long-lasting
length
Fiber
Extension
Slim Brush
24-hour
#Long
Lash lasting
clinically proven
The more you apply,
the longer it gets
#LashStretching
Slim size
#S-Curve
Brush
Optimized for
monolids & partial
double eyelids
After one use,
significant increase after 24 hours
Long Lash lasting
power proven
by human application test
(No. 03 Long Extension)
*Results may vary by individual, based on internal testing.
Test name: Holika Holika Lash Correcting Mascara
Curling Lasting Power Efficacy Evaluation
Test institution: Human Skin Clinical Trial Center Co., Ltd.
Test period: 2024.05.13~2024.05.14
Test subjects: 20 adult women aged 19 or older
Longer and stronger without flaking!
Fiber extension for a
lengthened look as if extended
Smooth texture, excellent adherence,
and quick setting fiber formula for
clean, clump-free long & curled lashes
From the roots to the tips of your lashes! Delicately curl
each and every lash! The S-curve slim brush is designed
for easy application along the contours of your eyes,
catching even the hidden lashes with precision!
Curl Keep, Slim S Brush
Smudge Proof
Skin Irritation
Test Completed
Lip & Eye
Remover
Cleansing
Moisture TEST
Oil TEST
Ultra-strong #Swimproof Effect
Lash Correcting
Lip & Eye Remover
With its long-lasting waterproof formula, we recommend using
a dedicated remover cleanser for thorough cleansing.
Enprani Co., Ltd.Holika Holika Lash Correcting Mascara
01 Hyper Curling, 02 Define Volume, 03 Long Extension
are considered low-irritant in terms of primary skin irritation.
Low-irritant clean beauty that cares
for tired skin and loves the Earth
#Low-irritant tested for safe use
#Thorough cleansing
with a dedicated remover!
*Testing institution: Korea Institute of Dermatological Sciences Co., Ltd.
*Test period: May 13th~May 14th
*Number of test subjects: 20 adults
Classic medium black blended
with three types of fibers
Deep jet black with the highest
blackness and thickest formula
03 Long Extension
02 Define Volume
03 Long Extension
01 Hyper Curling
Lash Correcting
Mascara Remover
03 Long Extension
The lowest viscosity and
blackness among the three,
natural black
Inner/monolid
Blended with lash
care ingredients
02 Define Volume
02 Define Volume
01 Hyper Curling
Vegan
Society Certified
01 Hyper Curling
Free from synthetic
fragrance
Outer double eyelid
1. Sweep your lashes thoroughly from
the roots to the tips in a zigzag motion.
2. Use the long side of the brush
to gently sweep along the grain,
creating individually separated lashes.
2. Lightly touch the under lashes
with the tip of the brush to
create rich volume.
1. Use the short side of the brush to
curl your lashes and add volume.
※ After use, wipe off any residue from the mascara container opening and close the cap tightly for storage.
2. Lightly touch the tips of your lashes
and under lashes to add length.
03 Long Extension
02 Define Volume
1. Comb your lashes from the roots to
the tips as if lifting them up.
01 Hyper Curling
Great lasting power,
great fixing power,
and a design you'll love—
this is the product!
I wish it were a bit more
convenient to use
Above all, strong lasting
power is important!
Finally, Holika Holika, the master of detail, is once again
enhancing the user experience and aiming to win consumers'
hearts with an even more satisfying and practical mascara.
(Slimmer brush / optimized brush handle
length / adjusted brush angle / modified
brush density and hardness, etc.)
No smudging or
flaking is a given!!!
Enhanced functions and
features for each product
No drooping curls! Make
sure to secure strong
curl holding power!
We are grateful that our product has received so much love and
feedback from customers since its launch. Renewing a product
that has enjoyed such consistent support and attention involved
a lot of consideration and caution.
With a light,
non-burdensome,
clean, and airy texture!
Wow, it's already been 6 years since its launch in 2019! We would like to share
the story of the long-awaited renewal of the Lash Correcting Mascara.
Since there are customers who already love and are highly satisfied with
the existing product, we approached the renewal with the goal and sense
of duty to meet customer expectations by maintaining its strengths while
carefully improving differentiated points, enhanced performance, upgraded
benefits and ingredients, and even the design.
Based on the valuable feedback from our customers over time,
we deeply understood consumer needs and
improved even the smallest details through continuous consideration,
testing, usability checks, and development of the formula and applicator.
Key points
for the renewal
A milder formula for
the eyes and eye area!
The Lash Correcting line is a specialized lash makeup line distinguished
by its excellent quality, outstanding performance, specially designed
applicator, vegan formula, and meticulous attention to customer needs.
We deeply understand our customers' needs, carefully identify
even minor inconveniences, and plan and launch products
accordingly. Products born from research and consideration
provide genuine satisfaction to our customers.
Our Lash Correcting line offers pride and beauty to customers,
while establishing itself as a simple and innovative product.
We pursue eco-friendly and animal-friendly values, and our products are
nature-friendly with clean formulas. By combining top quality with
ethical choices, we set a new standard for Lash Correcting.
2. Outstanding Performance
4. Clean Formula
Each product has its own distinct features and effects. We have designed
a special applicator to maximize the characteristics of each product,
enabling easy and precise application for users.
Beautiful confidence created with a
single touch. A custom lash styler
that expresses inner strength and delicacy
3. Specially Designed Applicator
1. Excellent Quality
We always pursue the highest quality. By using
carefully selected ingredients and advanced technology,
we produce products that customers can trust.
Customers experience outstanding performance and excellent benefits
by using our products. They add depth and beauty to their eyebrows
and eyelashes, achieving high satisfaction with the performance.
1. Use the short bristles of the brush
to curl lashes and add volume. 2. Use the long bristles of the brush to gently sweep along the lashes to create separated lashes.
※ After each use, wipe the rim of the mascara well
to remove any residue before storing.
